Encoding Advertising Discourse from Linguistic Positions

Mixing English in Persian Print Advertising Discourse

This article intended to illustrate a profile of the impact of English in magazine print advertising in Iran, examining the quantitative results obtained from discourse analysis. Three issues of Khanevadeh Sabz and two issues of Zendegi Ideal, female-oriented and best-seller magazines published in 2011, were collected and a total of 261 advertisements was analyzed qualitatively. Results showed ...

Discourse Effects on Subject Positions

The Discourse of Print Advertising in the Philippines: Generic Structures and Linguistic Features

This paper aims to examine the generic structures and linguistic properties of ads in Philippine magazines. Taken from the Corpus of Asian Magazine Advertising: The Philippine Database, the corpus consists of seventy-four ads for consumer nondurables such as medicines, vitamins and food supplements, and cosmetic/beauty/personal hygiene products. The study found that the ads demonstrated prefere...

Discourse Plans and Linguistic Meaning

There are two different approaches to meaning formalization: one logical, another cognitive. The logical approach, going back to Frege and developed and explicitly applied to natural language semantics by Montague, is characterized by establishing semantics from primitive semantic structures of sentential type. This approach is most consistently represented by type logical grammars (see collect...

Encoding Linguistic Corpora

This paper describes the motivation and design of the Corpus Encoding Standard (CES) (Ide, et al., (1996); Ide, 1998), an encoding standard for linguistic corpora intended to meet the need for the development of standardized encoding practices for linguistic corpora. The CES identifies a minimal encoding level that corpora must achieve to be considered standardized in terms of descriptive repre...